[All] Introductory CBSM Workshop Reading Materials

Tue Nov 29 17:14:28 EST 2011

Hi folks
I received this following attendance at the Latornell Symposium.  Perhaps it
could be useful.
Neil

Neil E. Taylor
1016 Wilson Ave.
Kitchener ON 
N2C 1J2
Tel. 519-893-6469
 -----Original Message-----
From: Doug McKenzie-Mohr [mailto:dmm at cbsm.com] 
Sent: Wednesday, November 23, 2011 9:47 AM
To: Neil E. Taylor
Subject: Introductory CBSM Workshop Reading Materials

Dear Neil E.:

Thank you for attending the introductory community-based social marketing
workshop last week. Please find below links to readings/resources that I
thought might be of interest. I have also attached to this email an overview
of community-based social marketing (please feel free to circulate this
document). I hope that you find this information, and the material covered
in the workshop, helpful in your work.  

As noted in the workshop evaluation,  I offer community-based social
marketing webinars and consultations. The webinar provides an overview of
community-based social marketing and can be used to build support for, and
understanding of, community-based social marketing within your workplace or
community.  In contrast, the consultations involve providing advice on all
aspects of delivering community-based social marketing programs to foster
sustainable behavior. Please let me know if you would like further
information regarding either of these services.  Workshop participants
receive a 15% discount if arrangements to host a webinar or engage me in
consultations are finalized by the end of 2011.

Presentation Handouts:

Selecting Behaviors Handout:
http://homepage.mac.com/dmohr/filechute/Selecting%20Behaviors%20Generic.pdf

Selecting Behaviors:

Dietz report estimating size of behavioral
wedge:http://homepage.mac.com/dmohr/filechute/Behavioral%20Wedge.pdf

Survey of Household Energy Use:
http://homepage.mac.com/dmohr/filechute/SurveyofHouseholdEnergyUse.pdf

English Housing Survey:
http://www.communities.gov.uk/housing/housingresearch/housingsurveys/english
housingsurvey/ehspublications/

UK Rebound Effect Report:
http://homepage.mac.com/dmohr/filechute/ReboundEffectReport.pdf

EU Rebound Report:
http://homepage.mac.com/dmohr/filechute/EU%20Rebound_effect_report.pdf

Union of Concerned Scientist Book Citation: The consumer's guide to
effective environmental choices (Brower, M., & Leon, W.). 

Effective actions by Paul
Stern:http://homepage.mac.com/dmohr/filechute/stern_effective_actions.pdf
and
http://homepage.mac.com/dmohr/filechute/Understanding%20Individual_s%20Envir
onmentally%20Significant%20Behavior%20(Stern).pdf

Jane Bullock contact information for Australian study on impacts and
probabilities in Queensland, Australia: JBullock at lgis.com.au

List of 240 residential energy efficiency behaviors:
http://homepage.mac.com/dmohr/filechute/TownsvilleEEBehaviors.doc

Barrier and Benefit Research:

Sage Focus Group Kit: Morgan, D.L. & Krueger, R.A. (1998). The focus group
kit. Thousand Oaks, California: Sage.

Social Diffusion:

Agriculture and Social Diffusion - Ben Tyson:
http://www.conservationpsychology.org/profiles/47/

Rogers, E.M., (1993). Diffusion of innovations (6th ed.). New York: Free
Press.

Darley, J.M., & Beniger, J. R. (1981). Diffusion of energy-conserving
innovations. Journal of Social Issues, 37, 150-171.

Commitments:

Burger Article on the what underlies commitments working:
http://homepage.mac.com/dmohr/filechute/BurgerCommitmentReview.pdf

Using office email to obtain commitments:
http://homepage.mac.com/dmohr/filechute/UsingEmailListservs.pdf

Miscellaneous:

The "Brick" -- Report summarizing national Canadian social marketing
program: Contact Leone Pippard <lpippard at nbnet.nb.ca>

Green Power as the Default:
http://homepage.mac.com/dmohr/filechute/GreenpowerDefault.pdf

Orr, David (1992). Ecological literacy: Education and the transition to a
postmodern world. 

Programs:

Feedback and Energy Use:
http://homepage.mac.com/dmohr/filechute/Advanced%20Metering%20and%20Resident
ial%20Feedback.pdf  and
http://homepage.mac.com/dmohr/filechute/Behaviour%20and%20Energy%20info%20Di
splays.pdf

Ecoteam Review: http://homepage.mac.com/dmohr/filechute/Staats2004.pdf

Natural Resources Canada Anti-Idling Program:
http://oee.nrcan.gc.ca/communities-government/idling.cfm

Environment Canada. (2006). Evaluation of the one-tonne challenge program.
Available online at:
http://www.ec.gc.ca/ae-ve/F2F5FD59-3DDA-46BC-A62E-C29FDD61E2C5/EvaluationRep
ort-OTC-Eng.doc.

New South Wales Energy Efficiency Program based on Turnkey Programs: Ben
Roche <Ben.Roche at environment.nsw.gov.au>

CBSM Program Development Assistance:

Consulting services provided by McKenzie-Mohr & Associates:
https://register.cbsm.com/workshops/consulting-services

Webinars provided by Doug McKenzie-Mohr:
https://register.cbsm.com/workshops/webinar-schedule

Continuing Education:

Advanced CBSM Workshop:
https://register.cbsm.com/workshops/workshop-schedule

Brian Day, Online Course at Duke University (Environmental Communication for
Behavior Change):
http://www.nicholas.duke.edu/del/executiveed/courses/environmental-communica
tion-for-behavior-change

McKenzie-Mohr, D. (2011).  Fostering sustainable behavior: An introduction
to community-based social marketing (3rd Edition).  New Society. Link on
Amazon: http://amzn.com/0865716420

McKenzie-Mohr, D., Lee, N., Schultz, W., & Kotler, P. (2011).  Social
marketing for the environment: What works. Sage.  Link on Amazon:
http://amzn.com/1412991293

Fostering Sustainable Behavior website: http://www.cbsm.com

The University of South Florida, College of Public Health offers a graduate
certificate in social marketing that can be completed almost exclusively
online.   Students must complete four online graduate level courses, and
then work with a mentor to conduct a field project and present the project
to peers in a capstone seminar.   For more information, contact Carol Bryant
cbryant at health.usf.edu or Jim Lindenberger jlindenb at health.usf.edu.

Gardner, G. T. & Stern, P.C. (2002). Environmental problems and human
behavior (2nd Edition). Boston: Allyn and Bacon.

Cialdini, Robert. (2007).  Influence: The Psychology of Persuasion. Harper. 

Andreasen, Alan  (1995).  Marketing Social Change: Changing Behavior to
Promote Health, Social Development, and the Environment. Josey Bass. 

To subscribe to the Andreasen social marketing listsev send an email to:
listproc at georgetown.edu, In the *body* of the message write: sub soc-mktg
FirstName LastName (replacing these with your first and last name)

Conservation Psychology Website and Listserv:
http://www.conservationpsychology.org/

Tools of Change website:  toolsofchange.com

Flannery, T. (2009). Now or never: Why we must act  now to end climate
change and create a sustainable future.

Von Weizsacker, E. & Jesinghous, J. (1992). Ecological tax reform: A policy
proposal for sustainable development. 

Communicating Climate Change:

http://homepage.mac.com/dmohr/filechute/APAClimateChangeReport.pdf

http://homepage.mac.com/dmohr/filechute/PsychologyofClimateChange.pdf

http://homepage.mac.com/dmohr/filechute/ThePsychologyofGlobalWarming.pdf

Research on the Importance of Environmental Values:

WWF Common Cause Report:
http://homepage.mac.com/dmohr/filechute/WWFCommonCauseReport.pdf

WWF Weathercocks Report:
http://homepage.mac.com/dmohr/filechute/weathercocks_report.pdf

Six Americas Report:
http://www.climatechangecommunication.org/resources_reports.cfm

New Environmental Paradigm:
http://scholar.google.co.uk/scholar?q=new+environmental+paradigm&hl=en&as_sd
t=0&as_vis=1&oi=scholart

Norm Research: Several Articles

http://homepage.mac.com/dmohr/filechute/Social%20Norms%20and%20Energy%20Cons
ervation.pdf

http://homepage.mac.com/dmohr/filechute/Invoking%20Social%20Norms.pdf

http://homepage.mac.com/dmohr/filechute/Crafting%20Normative%20Messages%20to
%20Protect%20the%20Environment.pdf

Best, Doug

Doug McKenzie-Mohr, Ph.D.
McKenzie-Mohr Associates

1 (506) 455 5061 voice
dmm at cbsm.com
http://www.cbsm.com

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